Our strategy and planning services include:
Audience profiling: We help you understand your customers and how they shop and interact with media, so you can connect with them in the most effective way possible.
- We employ a blend of techniques, tools, and software to craft more effective and personalized communication and marketing strategies. We collect and analyze data to create a detailed portrait of each individual within the target audience, including demographic information, interests, hobbies, purchasing habits, and more. This allows us to develop comprehensive profiles, identifying common traits and characteristics as well as any significant differences or variations within the group.
- We then use this information to tailor marketing and communication strategies to align with relevant channels, formats, and craft more compelling messages that meet the needs and interests of the audience.
- At Strategis, we help brands make a real connection with their audiences by delivering the right message to the right people, through the right channels, at the right time.
Research: We conduct in-depth market research to deliver actionable insights and audience profiles that inform our strategy.
- It’s crucial for any business to understand their customers, but our goal is to go beyond that and transform your business. We take the insights and knowledge we gather about your audience and use them as the foundation for a powerful strategy that will elevate your brand.
- We merge our audience and market research with a thorough understanding of your business and objectives to create a strategy that helps you connect with your customers and drive conversions, all while staying true to your brand’s values.
- If you’re looking for a market research agency that goes the extra mile for your business, look no further.
Data analysis: We specialize in interpreting complex data sets, providing valuable business intelligence that informs our strategic planning.
- Strategis offers data-driven insights and solutions for businesses.
- As your data analytics partner, we can use it to uncover valuable insights about your customers, their buying habits, and preferences. We can identify what’s in demand and what’s not, and suggest effective ways to target your next campaign.
- Our team of specialists is equipped to analyze and interpret complex data sets to plot a course for your business’s growth. Using a variety of analytics tools, and a deep understanding of your objectives, we provide actionable business intelligence to inform your decision making and strategy.
- We empower businesses with the expertise and tools necessary to extract value from their data. This includes data cleaning, preparation, and modeling to generate insights that help our clients understand their customers and business better.
- We present our findings in a clear, concise manner, utilizing data visualization software to highlight key insights and provide actionable recommendations.
Strategic planning: We help you navigate the ever-evolving digital landscape, by crafting a strategic plan that ensures your business is well-positioned to reach your target audience.
- At Strategis, we believe in the power of thorough research and analysis to understand our clients and their customers on a deeper level. We’re a curious and inquisitive team who enjoys delving into the details to uncover the unique truths that make our clients stand out in the marketplace and attract customers. Our ultimate goal is to understand our clients better than they understand themselves, and to become a true partner to them, sharing their values and understanding their goals.
- With a wealth of insights at our disposal, we craft a strong and innovative brand strategy that connects you to your audience in meaningful and profitable ways. We take a cross-channel and cross-platform approach to building a consistent brand presence wherever your customers are likely to interact with you. Our approach is also flexible and scalable, so whether you need a strategy for a specific project or a comprehensive brand overhaul, we can provide a solution that meets your objectives and budget.
- We work closely with our creative team to bring our strategies to life through impactful campaigns across digital, social, and offline channels. From point-of-sale materials to responsive websites and user-friendly apps, we ensure that your brand message is delivered in the most effective ways on the most relevant channels.
Media planning and buying: We work with you to optimize your media budget and ensure that your business is always in the right place at the right time to connect with your audience.
- At Strategis we understand the importance of reaching your audience in the right place at the right time. We begin by conducting thorough research and gaining insights into the habits and preferences of your consumers. We then develop a channel plan and work with media owners to deliver your most impactful messages in the most disruptive and effective ways. We make sure your budget is utilized efficiently and your messaging is always on target. As we implement and manage your campaign, we constantly analyze and monitor responses to ensure that your marketing investment is delivering results.
- We use customer behavior analysis to serve highly targeted content to those who have shown interest in your brand or sector. Additionally, we can go beyond being just a media planning agency and create and manage display, native, social and video content that truly resonates with your audience.
- We offer organic solutions to improve your website’s search engine ranking. By analyzing customer data, enhancing your website’s user experience, and creating high-ranking content, we can help boost your website’s visibility and drive more traffic to your site.
- We ensure that your brand has a strong presence on social media platforms where your audience is active. We create and manage campaigns that stand out on platforms such as Facebook, Pinterest, and LinkedIn. From live events to engaging blogs, we use social media to effectively communicate your message to your target audience.
Brand strategy: We help you define and communicate your unique brand message and positioning, creating a distinct and one-of-a-kind space in the market.
- Strategic branding for sales growth!
- At the core of all our efforts is the goal of driving sales for your business. By providing a solid strategy, we give our talented digital and creative teams the foundation they need to develop impactful and effective campaigns delivered in the right format at the right time.
- A strong strategy can elevate your brand to new heights, by creating a unique position in the market and giving customers a compelling reason to choose your business. We ensure that our strategic thinking delivers a strong return on investment, by exceeding your key performance indicators and captivating your target audience.
- We possess a wealth of knowledge and experience in branding and brand strategy. We collaborate closely with both brands and customers to uncover insights, perceptions, and emotional responses that inform brand proposition and creative development.
- We have experience in evaluating the effectiveness of brand communications across touchpoints and media through in-market analysis of creative, campaigns, and channel activity.
At Strategis, we are committed to delivering results-driven solutions that are tailored to meet the specific needs of your business. We strive to be your trusted partner in all aspects of strategy and planning, working closely with you to achieve your goals and drive growth for your business.
